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Filmriss/RUN(Filmtear/RUN) is the construction of a meta-communication in the field of mass-media: it´s material are commercial ads (504 cm by 238 cm) that are all treated in the same way: almost 95 percent of each poster now involved consists of nothing more than a stubbornly repeated vertical stripe that is derivated from its original. the majority of the commercial image is deleted by this intervention. the replacement of the narrative picture by a new construction reveals a fundamental strategy of advertizing: redundancy, that shows its evidency in repetition. Even when the ikonography of this outdoor-media-sujets is substantially impaired it represents its original and thereby prooves that 95 percent of the large poster size are part of what we call "Plakat-Kultur". this may give insight in the (mostly not exhausted) communication potential of this media.
another aspect of the intervention is the fact, that the viewer is always in motion. the run of the picture, which stops the narration like in a film that is teared, suspends the message. this could be a description of the perception condition of outdoor communication and it visualizes the acceleration (and emtying) of messages in mass media.
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